Driving Innovation With GenAI: Why Think When the AI Can Do It For You?
But when does it go too far?
As the author of a book on innovation, nothing makes me happier than reading about how AI will impact innovation.
For those who think that GenAI can’t innovate, it might be time to rethink this position.
GenAI can assist in idea generation and validation, the critical phase where we express doubt and ask, “Will it work?”
If this seems a stretch I don’t think it is.
One of GenAI's great uses is testing existing hypotheses about customers, technology, or other basic assumptions as part of the validation process.
Asking an AI can be a great and cheap way to test your preconceived notions.
Going too far?
As much as I love AI and think it can innovate the the report goes a step too far!
Look at this AI prompt designed by the authors to help re-evaluate your corporate strategy:
“Consider a simple GenAI prompt like, “I’m the CEO of [company name] and am kicking off a strategic review. What ten critical assumptions do you think are at the heart of my strategy—and for each, which do you think remain valid, which are invalid, and which are in danger?”
Isn’t this what your CEO and Strategy teams are being paid the big bucks for?
I agree that asking AI couldn’t hurt, but isn’t this going a bit too far? Maybe not, just fire the strategy team and let AI do the work!
I think this is absurd!
As an act of redemption, the authors penned one of the most prescient sentences about AI ever:
”Think of GenAI then as an amazingly fast, tireless, and smart intern who produces large quantities of output, but who isn’t always going to be right.“
That sums up GenAI’s role in innovation quite nicely.
It’s not taking over for your CEO anytime soon!
Thoughts?
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